The latest chapter in Sleeman beer's history documents founder George Sleeman's notoriously good campaign for mayor.
This summer, a case of Sleeman can you land you a notoriously goodtrip to North America's most notorious prison: Alcatraz. Visit the Facebook page to enter or to capture and share your own 1930's mug shot.
Pacific Links unveiled their exclusive network of golf courses to potential members with a new corporate identity and website. It's the start of something big.
A dangerous journey. A love triangle. A brother's sacrifice. This is the story of young Victor Frankenstein as told in 'This Dark Endeavour'. To promote the launch of this highly anticipated novel by popular teen writer Kenneth Oppel, Dentsu created an Augmented Reality installation and mobile app that used markless marker technology to recreate the story's central theme: the discovery of an ancient book in a hidden library.
While our awareness of Japan's disastrous earthquake and tsunami may have faded, the need for relief funding has not. That's why Dentsu Canada hosted, 'All-In For Japan,' a Texas hold 'em poker tournament, on July 14th. Funds raised go to the Red Cross Japan Relief Effort.
This summer Japan's legendary beer, Sapporo, is creating urban spectacles in Vancouver, Toronto and Montreal that let participants transform their shadows into giant legendary Japanese characters, including a sumo wrestler, a geisha and a samurai.
Dentsu Canada President and CEO Bob Shropshire has been tapped to oversee the global advertising giant's newest office in Sydney, Australia. The agency will launch with Toyota Australia as its client. Meetings with Australian clients began last year but plans for the new office were accelerated when it landed the Toyota Yaris business from Droga5. While Shropshire will serve as president and CEO of Dentsu's Sydney office, Emma Hancock, another Canadian, will oversee the day-to-day operations in the role of Managing Director. Hancock joined Dentsu Canada in 2004 and was the agency's Vice-President, Group Account Director on Toyota and Lexus. While Dentsu has historically entered new markets by acquiring smaller agencies, Dentsu was keen to build its Australian office from the ground up.
From pirates to Al Capone, Sleeman's notoriously good reputation continues to grow with the launch of a multi-media campaign that brings the true stories behind the clear bottle to life.
Already a bestseller in Japan, The Dentsu Way is now available to the western world. In the book, Chief Creative officer Kotaro Sugiyama and Executive Officer of Dentsu Inc., Tim Andree, unveil the key strategies behind the company's innovative thinking and unprecedented success.
For over a century, Dentsu's progressive blend of culture and philosophy has yielded a host of visionary ideas and award-winning campaigns. The key ingredient to Dentsu's unstoppable growth is a proprietary approach to communications aptly referred to as "Cross Switch." It is an original term coined by Dentsu to express the concept of "flipping a switch in the consumer's mind." Born from the accurate assumption that the modern consumer no longer responds to the traditional methods of advertising, Cross Switch employs a variety of unique techniques across media types. The objective is to seamlessly sway and direct the consumer toward new levels of engagement with a brand's products or offerings.
